Where is NFC technology applied in daily life?

NFC function applications are now widely used in multiple fields:

1. Financial payment

In China, the application of NFC in financial payments is the most popular. UnionPay and China Mobile TSM have built mobile wallets, and banks such as China Merchants Bank, Shanghai Pudong Development Bank, Everbright, and Guangfa have launched mobile wallets. While major giants are promoting them, it also creates the illusion that NFC is only used for payments. Regardless of praise or criticism, it is understandable that NFC has disrupted the financial payment industry. In the future, people will make daily payments through the combination of NFC and mobile wallets. Moreover, it will not only eliminate credit Cards but also cash.

2. Transportation

Transportation can be said to be the most fundamental function of NFC applications. By touching the card reading area of the gate with an NFC device, the gate can be automatically opened. This integrates the functions of the city transportation card onto the NFC device and achieves it through card simulation. In practical cases, although the domestic mobile phone Shenzhen Tong uses 2.4G technology, which is different from NFC in terms of technical implementation, the usage method is the same. NFC technology can also demonstrate its power in the small payment environment of subway and public transportation. At present, Shenzhen Shuzhi Guoxing and Shenzhen Tong are cooperating to provide NFC mobile bus one card solutions.

In foreign countries, taking the London public transportation system as an example, in January this year, 8500 buses in London will support NFC payment. Passengers can use debit Cards, credit Cards, or recharge Cards to pay for transportation expenses on NFC readers. In the future, after the popularization of NFC phones, they will replace the existence of Cards and directly use NFC phones for transportation payments. There is no doubt about the disruption of transportation.

The industry believes that "public transportation services and transportation services, especially in the development of NFC in Asia, are an important driving force. ”NFC can help improve the efficiency of transportation systems by an order of magnitude, and the support of NFC in transportation systems will also promote NFC, making it a preliminary and basic framework for a good ecosystem.

2.png

3. Advertising

NFC tags have undergone significant changes due to their ability to read and write repeatedly. NFC can complement the lack of QR code related functions in this situation. When in motion, NFC is more conducive to reading. The specific NFC advertising plan can refer to Microsoft's promotion of its latest Halo 4 game in Australia in 2012. The promotional poster features NFC tags and QR codes, which complement each other. The biggest feature of this activity is that the first player to read the NFC tag can receive a unique reward, while subsequent readers can only receive basic promotional content. This promotional method can stimulate players' treasure hunting enthusiasm, and search for NFC advertisements throughout the city to obtain the reward for the first reading. Moreover, the deep browsing of advertisements has also been greatly enhanced, which is a perfect combination of online and offline, virtual and real activities. After the player reads the tag, the backend can know the number of times it has been read, understand the temperature of the advertising space, and after mastering the data, the advertising company can distribute the advertising space reasonably to avoid resource waste.

3.png

4. Book publishing

For books, there has always been controversy over whether e-books will replace paper books, and now the arrival of NFC technology will also change the original mode of book publishing.

In October 2012, Albuquerque, New Mexico, USA launched NFC books during the Hot Air Ball Festival. The books integrated eight NFC chips, which can be read by NFC devices to browse multimedia, add interactivity, information entertainment, personalization, social media, etc. This can bring a different reading experience, especially after the addition of video, gaming, and social functions, paper books have become colorful.

Publishing is not just about books, NFC can also be applied on CDs and records. Firstly, it is a piracy prevention measure. Although QR codes also have some anti-counterfeiting functions, their strong replicability makes it difficult to match NFC in terms of security. Sony is attempting to use NFC

Implement anti-counterfeiting measures for games to prevent the circulation of second-hand games. The game disc will be equipped with NFC tags, which can be read by the game console to activate the program. Additionally, the disc must be linked to a specific playback device or user account before it can run, making it unusable for other devices and users.

The combination of video sound effects and anti-counterfeiting can enrich the forms of book publishing and increase readability to a certain extent. As the cost of NFC tags gradually decreases, the application of NFC in book publishing will also increase.

4.png

5. Communication

NFC inherits the human-machine interaction, machine to machine interaction and other functions that RFID should have, and will go beyond professional factory applications to people's daily household appliances, achieving simple and controllable control of household appliances.

Currently, there are many NFC home appliance applications such as NFC digital cameras and NFC smart TVs, and NFC phones have become the most commonly used electronic devices in people's daily lives. With the rise of the concept of the Internet of Things, NFC will gradually enter people's lives.

And more broadly speaking, communication naturally refers to telecommunications operators. According to the current domestic situation, the three major operators are all spying on NFC, especially NFC payments, with China Mobile being the first to take the lead. China Mobile announced the opening of NFC mobile SIM card space at the end of 2012, and its goal in 2013 was to release millions of NFC mobile phones to the market. The official release of HTC ONE TD version NFC mobile phone in recent times is also one of them. For operators, NFC payment can increase user stickiness and increase profitability through mobile wallets. Traditional telecommunications operators can transform into information service providers and develop diversified businesses through NFC technology. And the operator's mastery of user information is their advantage. How to transform user information into the operator's core competitiveness in mobile payment is a major tool given to operators by NFC technology.

Here, whether it is narrow or broad communication, NFC technology will bring significant impact to the industry, and the changes brought by NFC to the communication world will be unpredictable.

5.png

6. Retailers over

The application of NFC in retail takes Casino supermarket in France as an example. In October 2012, the French Casino chain supermarket announced the pilot of the world's first NFC supermarket. In the supermarket, users can read the NFC tags of goods on the shelves through NFC mobile phones. Then, customers' NFC mobile phones will display the ingredient list, supply information, video materials, prices and other related information of the goods. The supermarket can also understand consumers' preferences through the number of tag readings, further arrange the humanized placement of shelves, and promote consumption. At the same time, it can also be combined with virtual apps to increase or decrease the number of products purchased, allowing consumers to have a clear understanding of the products they have chosen and know in advance the amount they need to spend. NFC payment also has a combined application. It turns paper labels into electronic tags, but its application in clothing retail maximizes the consumer experience. In March of this year, Seattle clothing store Hointer introduced NFC technology, which equips clothes with NFC tags. Consumers can read the NFC tags to obtain detailed information about the clothes. If they decide to try them on, they can also control the store's storage system through the APP application to put the clothes into the fitting room within 30 seconds, eliminating the hassle of waiters searching for clothes to satisfy consumers' desire to try on. On the other hand, shop owners can understand the temperature of their products based on consumers' reading of NFC tags, and businesses can quickly adjust their marketing strategies accordingly.

As a fast-moving industry, data collection and feedback are crucial in retail. Failure to keep up with market trends in a timely manner limits decision-makers' time management and also reduces consumers' consumption experience. The rapid information transmission of NFC has made up for this, and in the future, NFC will become an important means for the retail industry to obtain consumer information and please consumers.

6.png

7. Entertainment

The entertainment industry first introduces Nintendo's Wii U game console. The biggest selling point of NFC is the effective integration between online and offline, and games need this way to improve gameplay and provide players with a different gaming experience. At the same time as the release of virtual games, dolls with NFC tags will be released. NFC controllers can read the NFC tags on the dolls, add playable characters, and also transfer game data to another host through NFC dolls, similar to copying data from a USB drive. In the near future, Nintendo will also enable payment through the NFC function on the Wii U console, which is convenient for players and can enter the small payment market to expand business and win more partners.

Virtual games may be the tip of the iceberg in the entertainment industry, and here we can also list the CheckinDJ automatic song selection platform from Lancaster University in the United States. The platform sets up NFC check-in areas in public places, and students can check in through a library card or cup with NFC tags. The number of check ins obtained can increase the popularity of recommended songs on social media accounts. When a song wins the most

When it is highly popular, the song will automatically play in public places to meet the music preferences of most people. This platform effectively utilizes NFC's check-in function, not only for selecting music in public places, but also for all occasions where public opinions need to be solicited.

Foreign NFC applications have shown initial results, while it is understood that a company in Shenzhen has cooperated with cinemas to use NFC tags for movie ticket discounts and exchanges. They have also partnered with insurance companies and will gradually enter other application fields in the future. NFC interaction will bring a small spark in the domestic NFC market.

Entertainment emphasizes interactivity, and NFC's data exchange is very convenient, which will have unlimited applications in the entertainment industry in the future.

8. Medical procedures

Data management is crucial, and recently Harvard University has also attempted to use NFC for drug tracking management. The tracking system uses the Google Nexus 7 NFC device, which can run the latest applications and store each patient's medical data and medication status. The NFC tag of the entire system application can be used as a wristbands" target="_blank" style="margin: 0px; padding: 0px; color: rgb(0, 122, 255); text-decoration-line: none;"> wristbands, tied to the patient's hand, or attached to medical bags and employee Cards. When medication management is required, nurses use NFC devices to touch the items with NFC tags mentioned above. The applications in the devices will check whether the type and dosage of medication are used properly, and record the medication situation and the person who used it, ensuring the responsibility review of medical staff for medication.

A company in the UK uses NFC to manage healthcare workers, installing an NFC tag in every home in need of medical care. Healthcare workers must read it once when they arrive and leave, and at the same time, the backend will transmit appropriate tasks in real-time (such as nearby work) and send relevant information to the workers' phones. Of course, families receiving medical care can also check their medical status in real-time.

At the Hong Kong Smart Card Expo, ST also showcased electronic thermometers with NFC functionality. In terms of data transmission, NFC can achieve simpler and faster data transfer than Bluetooth, traditional USB interfaces, and other technologies. In terms of management applications, NFC is bound to achieve good development in the medical field